Axelio continues to grow with the acquisition of BEND

The acquisition of BEND represents a significant expansion of Axelio's CRM activities and strengthens its position as a full-service Microsoft partner. Over the past year and a half, the group has already acquired the companies Newminds (Dynamics 365 Business Central specialist), Pixelzebra (Dynamics 365 CRM specialist), and Xperit (Dynamics 365 Business Central specialist). By combining the strengths of these specialists, Axelio can offer its clients a wide range of Microsoft solutions that contribute to further digitization of business processes.

Travel Companion

BEND, with its years of experience as a CRM specialist, is a welcome addition. The company has helped various universities, colleges, and vocational schools improve their processes with solutions based on Microsoft Dynamics 365. 'By welcoming BEND into our Axelio family, we can offer BEND's clients additional Microsoft solutions and services, and we can fulfill our role as a travel companion on the road to digitization even better for our clients,' says Frank van der Woude, CEO of Axelio. 'We are able to guide clients at a pace that suits them.

Van der Woude calls BEND 'a true specialist in education.' 'It is a small-scale company that is embraced by large and renowned educational institutions, such as Rotterdam University of Applied Sciences and Deltion College, as well as organizations in the SME and non-profit sectors like RDW and NOM. BEND is a very entrepreneurial organization that translates its knowledge and expertise in Microsoft Dynamics 365 Customer Engagement/CRM and Microsoft Power Apps into results-oriented and user-friendly solutions. If we combine that with the solutions from the other sister companies within our group, we can offer BEND's clients a more complete package of solutions and services.'

The Same Blood Type

It helps that BEND's company culture fits well within Axelio's growing collective. Van der Woude: 'We are of the same blood type and have a personal connection with each other. That forms a strong basis for our collaboration.'

Bert Doedens, co-owner of BEND, endorses those words. 'Because of that personal connection, my partner Marc Borker and I are convinced that we will be successful together. What I like: we like to identify with our northern roots, we are down-to-earth and pragmatic. Those character traits are also reflected within Axelio. Not pretentious, but ambitious. Recognizing that allows us to be completely ourselves.'

Continuity

For BEND, the acquisition by Axelio means that the continuity of its services is guaranteed. Doedens: 'We have been very successful with our people and solutions for large clients for years. That brings organizational challenges for our small team. We were not able to take those steps ourselves well enough because we are always busy with our clients. By joining Axelio, we solve our vulnerability. Moreover, we can utilize multiple areas of expertise and apply them for our clients.'

For BEND's clients, nothing changes aside from the new benefits: BEND remains who BEND is. The owners of BEND remain at the helm. 'We find it important that we co-entrepreneur and are challenged in that,' says Doedens. 'That already gives new energy.'

About Axelio

Axelio is a growing group of specialized Microsoft partners who join forces to help companies with the digitization of their businesses. With its knowledge of Microsoft solutions and experience in specific industries, Axelio supports decision-making and offers solutions that help clients achieve their ambitions. Clients can rely on Axelio's continuity and also benefit from the group's agility, entrepreneurial spirit, and expertise.