How technology helps Stichting Ambulance Wens grow

A mission that hits close to home

Director Kees Veldboer jr. continues the life's work of his father. Kees Veldboer sr., founder of the foundation, passed away suddenly in 2021. Since then, Kees jr. has been leading the organization with the same passion and conviction. "I know what it means," he says. "When my mother passed away in 2013, just before that, a wish was fulfilled for her. That special moment, outside the walls of the hospital, I still carry with me."

Kees has also literally seen the foundation grow. It started at their kitchen table in 2007. The whole family was involved from the beginning, and as a result, Kees experienced up close how great the impact is of every wish that is fulfilled. This personal involvement continues to inspire him to further grow the foundation and help even more people realize their last wish.

Operational manager Menno Kuiper also has a strong bond with the foundation. "The founder was my father-in-law," he explains. "In the beginning, I helped as a volunteer with wish planning. Later, I got the chance to take on projects, and now I am employed as an operational manager. I get to deal with donor relations, organizing our congress, and the training of our volunteers. I find that last part very special: all our volunteers voluntarily invest extra time and energy to further their education, so they can do their work even better for the wish seekers."

More overview and personal contact

With Axelio, a first step towards digitization has been taken: a CRM system based on Microsoft Dynamics 365, tailored to the specific needs of the foundation.

Thanks to the new system, the foundation now manages the donor administration itself. Collections occur automatically, data is immediately available, and inquiries can be addressed right away. "That makes a huge difference," says Menno. "Donors now feel seen. We know who someone is, what they have contributed for years, and can respond personally."

Volunteers and wish planners also benefit. Where previously multiple separate systems existed alongside each other, there is now one central place for information. This saves time, prevents errors, and makes planning wishes more efficient.

A solid foundation for the future

The foundation continues to grow with more ambulances, more volunteers, and more wishes. The next step is to also implement the marketing module of the CRM, so that structural donations can grow further. "The system shows us where the opportunities lie," explains Menno. "We want to attract more regular donors in the coming year, so we can better ensure the continuity of the foundation."

Together for impact

For Axelio, Stichting Ambulance Wens is a special client. Not because of the size of the project, but because of its significance. "It's not just about processes," says director Tim Willems. "Every improvement contributes to fulfilling last wishes. That is incredibly motivating."

The collaboration between Axelio and Stichting Ambulance Wens goes beyond just technology. From shared values and social involvement, initiatives arise that connect good causes and inspire new ideas.

Thanks to a solid digital foundation, the foundation can continue to grow with confidence and focus on what really matters: fulfilling wishes that are priceless.